Slow Food

Slow Food is a grassroots organization committed to spreading good, clean and fair food. It is about understanding where your food is coming from and appreciating it. The current brand identity lacks a human presence and only shows character for being "slow" with the snail. This rebrand depicts a hand to showcase the movement and the fact that hands are pivotal to clean food success.

This rebrand includes a new logo, stationery, graphics standards manual and touchpoints.